8:28Market research and buyer mappingTutorial
How to Size Your Addressable Market (TAM, SAM, SOM, top-down vs. bottom-up)
JR Santosdiaz
8:28Market research and buyer mappingTutorial
JR Santosdiaz
9:01Market research and buyer mappingTutorial
HubSpot Marketing
2:38Outreach and interview recruitmentTutorial
HubSpot Marketing
30:46Customer interviews and discoveryInterview
Product School
11:26Value propositions and solution design
FrictionlessHQ
7:35AI research and strategic thinkingTutorial
HubSpot Marketing
Before building, identify the problem, the buyer and the evidence that someone wants a solution. These videos cover customer interviews, market research, prototypes and competing products. Use the narrower topics to focus on the assumption you need to test, whether that is demand, customer access or a proposed solution.
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