7:20Market research and buyer mapping
I Built a Perfect Buyer Persona from Scratch (Just Copy This)
HubSpot Marketing
7:20Market research and buyer mapping
HubSpot Marketing
10:01Market research and buyer mapping
The Startup Club by Slidebean
19:09Problem hypotheses and idea validation
Greg Isenberg
9:42Problem hypotheses and idea validation
Bootstrapper's Paradise
4:14Outreach and interview recruitment
lemlist
18:41MVP scope and feature prioritizationTutorial
Kalungi - B2B SaaS marketing and go-to-markets
Before building, identify the problem, the buyer and the evidence that someone wants a solution. These videos cover customer interviews, market research, prototypes and competing products. Use the narrower topics to focus on the assumption you need to test, whether that is demand, customer access or a proposed solution.
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