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Millennials Don't Exist! Adam Conover at Deep Shift

Adam Conover · 4M views · 2016-03-19 · 24:56

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Overview

Adam Conover's talk at a millennial marketing conference argues that generations are an unscientific, condescending idea and that millennials do not exist as a real category. The description notes that researcher Jean Twenge later said he misrepresented some of her work.

On Hacker News

HN commenters cite it when arguing that generational labels are marketing inventions used to belittle groups.

Recommended by 5 HN people across 7 months · HN mentions 2016–2023

Topics

Social issues & cultureProduct, marketing & sales
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millennialsgenerationsmarketingpop sociologyadam conover

What people said

justin_oaks · 2023-10 · Recommendation

Adam Conover did a great talk about this [0]. It was entitled "Millenials Don't Exist". In it he humorously but also seriously asserts that lumping people together as generations is useless at best and harmful at worst. [0] [VIDEO]

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djsumdog · 2018-05 · Recommendation

I like to refer to Adam ruins everything on Millennials: [VIDEO] TL;DW Generational titles (Boomers, Gen X, Y, whatever) are invented by authors to sell books. They never bring people up and are always used to tear people down. Everything said about Millennials has been said about every generation ever. You can take a Time magazine cover from the 50s about the entitled generation and slap a modern photo on it and it's the same damn thing. It's lazy. Millennials are the most diverse of any generation. That's about all you can really say, other than we're the most in debt and most likely to take unpaid internships compared to any previous generation. It's a straw man and it needs to die.

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djsumdog · 2017-12 · Recommendation

Adam (from Adam Ruins Everything) does a really good talk at a marketing conference on why Millennials don't exist. Generational titles are never used to bring people up, but always tear a group of people down. Time magazine covers about Baby Boomers from decades ago are almost identical to those calling Millennials entitled today: [VIDEO]

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Sources

Video by Adam Conover, played through YouTube.

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