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WOKE BRANDS

hbomberguy · 5.6M views · 2019-02-22 · 26:44

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Overview

hbomberguy examines whether a product can be truly progressive, looking at brands that adopt social causes in their marketing, with the Gillette ad as a prompt. It argues the behavior is driven by profit, not politics.

On Hacker News

Cited in threads on corporate politics, outrage and branding as an explanation of how companies use controversy and social stances for profit.

Recommended by 3 HN people across 3 months · HN mentions 2019–2025

Topics

Product, marketing & salesMedia, journalism & propagandaSocial issues & culture
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marketingwoke brandsadvertisinggillettecapitalism

What people said

moomin · 2024-01 · Recommendation

Honestly think at this point I should recommend hbomberguy’s video on “Woke Brands”. [VIDEO] I’ll appreciate his politics are way to the left of yours and he’s making this point for a left wing audience, but the TL;DR is: a lot of what you’re perceiving as politics here is literally the market economy acting to maximise profit. His perspective is that _left-wing_ people shouldn’t be conned into thinking this is about anything other than profit maximisation.

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IntelMiner · 2023-12 · Recommendation

That's such an incredibly sad world view and misunderstanding of the parasitic nature of capitalism playing both sides for maximum financial gain I'd recommend educating yourself further on the reality of what you're blaming "the left" for [VIDEO]

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emsal · 2019-03 · Recommendation

This sort of ties in nicely to the "WOKE BRANDS" video[1] that came out recently from H. Bomberguy. It's a bit lengthy but it goes into a very poignant discussion of the problematic underpinnings of brands adopting a particular aspect of a "personality", namely a hypocritical social conscience. [1] [VIDEO]

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Sources

Video by hbomberguy, played through YouTube.

Data and selection notes

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HN Library: HackerTube export (2026-10-31) and open-index/hacker-news. Upstream summaries and classifications may contain AI errors.

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