I Built a Perfect Buyer Persona from Scratch (Just Copy This)
From the video description
Less than half of marketers know their audience's interests—here's how the pros build customer personas that actually work According to HubSpot's annual survey, less than half of marketers truly know their audience, and without a solid buyer persona strategy, your entire content marketing and marketing strategy is built on guesswork. In this Marketing Beginner vs. Pro episode, discover how pros use strategic value exchange surveys (not data dumps) and AI marketing tools like Gemini and ChatGPT to uncover real customer personas built on storytelling, nuance, and deep audience research.
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Video by HubSpot Marketing, played through YouTube.
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