How to Build a Buyer Persona With AI (Using Data You Already Have)
From the video description
Build a buyer persona from real audience data in under 5 minutes, using 6 AI prompts and data you already have. Most marketing teams skip or fake buyer personas, which is why 93% of marketers believe in personalization but only 13% are doing it based on real audience data (HubSpot State of Marketing 2026). In this video, Bridget O'Rourke walks you through exactly how to gather your data, build a complete buyer persona using AI, put it to work across your marketing, and evolve it over time so you're never talking to someone who no longer exists.
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Video by HubSpot Marketing, played through YouTube.
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