SaaS Go-To-Market Strategy Case Study: Pegbo
From the video description
Engineering a product is logic. Engineering a Go-To-Market machine feels like chaos. I was talking to a Founder recently who was stuck in the "Founder's Delusion." He’s brilliant. He has a deep engineering background. He built a platform that the industry actually needs but when it came to growth, he was hitting a wall. In today’s episode of SaaS and Scotch, I sit down with Amar Amte, CEO of Pegbo, a member of my GTM Transformation Program. Amar is a "learn-it-all" founder who realized that while you can hire a CTO to build the code, the Founder must own the GTM structure. In this video, we break down the 5 GTM Lessons that saved him years of "idea maze".
Topics
Sources
Video by TK Kader, played through YouTube.
- Indie Picks
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