How to find product-market fit faster by defining your market: TAM, SAM, SOM in B2B SaaS
From the video description
Kalungi co-founder Stijn Hendrikse explains how to use TAM, SAM, and SOM to define the audience most likely to benefit from your solution so you can build beachhead positions and get to product-market fit faster. To size and define your market, there are three terms you need to know: TAM, SAM, and SOM. 1. TAM: Total Addressable Market - the larger market you could target with unlimited time and resources. TAM is usually an aspirational figure used to prove scalability potential for investors
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Sources
Video by Kalungi - B2B SaaS marketing and go-to-markets, played through YouTube.
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