Market Research Fundamentals & TAM SAM SOM | Startup Strategies Topic #016 - Skills Cone
From the video description
Welcome to Topic 016 of the Startup Strategies & Entrepreneurship course by DigiSkills.pk! In this lecture, instructor Muhammad Sarmad Hafeez explains the core fundamentals of Market Research and competitor analysis. Learn how to conduct Primary vs. Secondary research, collect target customer demographics/pain points using our pseudo-startup (AgriTech Connect), and calculate TAM, SAM, and SOM for investor pitch decks.
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