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Minority Report - Personal Advertising in the Future

dscmailtest · 578.3K views · 2010-12-08 · 1:03

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Overview

A one-minute clip from the film Minority Report showing digital signage that recognizes a passerby and personalizes ads to him by name. It depicts a vision of targeted advertising driven by biometric identification.

On Hacker News

HN uses it as the go-to reference whenever a story involves ad tracking, facial recognition or personalized billboards.

Discussed on HN; no positive recommendation is recorded in this export · HN mentions 2016–2026

Topics

Privacy, surveillance & cybercrimeFilm & TV clips
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minority reporttargeted adsfacial recognitionsurveillancefilm clip

What people said

supertrope · 2026-02 · Reference

The Hollywood movie Minority Report has a scene where an advertising display personalizes the ad by your name. [VIDEO]

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trescenzi · 2025-01 · Reference

There’s a scene in Minority Report of a mall and it’s basically this. The billboards scan you and then target you directly as you go by. [VIDEO]

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throwaway94856 · 2019-06 · Criticism

I also work for an ad tech supplier. And yes, there is lots of incompetence and inefficiencies going around. But they sure are trying anyway. I recently saw the Minority Report targeted advertising scene[0] as an aspirational video in an internal document outlining business goals. [0] [VIDEO]

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Sources

Video by dscmailtest, played through YouTube.

Data and selection notes

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