Minority Report - Personal Advertising VBR

dscmailtest · 44.1K views · 2010-12-08 · 0:59

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Overview

A clip from the movie Minority Report showing personalized advertising that recognizes a person as they walk through a mall.

On Hacker News

Cited as the sci-fi precedent whenever HN discusses facial recognition and personalized ads in public spaces.

Discussed on HN; no positive recommendation is recorded in this export · HN mentions 2018–2022

Topics

Film & TV clips Privacy, surveillance & cybercrime Product, marketing & sales

What people said

JorgeGT · 2022-07 · Reference
Straight from the Minority Report 2002 movie. Add a beamforming loudspeaker array for personalized audio and that's it: [VIDEO]
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kortex · 2020-09 · Reference
It doesn't call out advertisers directly but it does call out the Minority Report style ad serving. IANAL but sec. A: defines FRT as "comparing the facial features of a probe image with the features of images contained in an image repository (one-to-many search)." "Private Entity shall not use Face Recognition Technologies in Places of Public Accommodation" "John Anderton, you could use a Guinness right now!" style targeted advertising requires matching features of the face (eyes) to a repository to get the name. [VIDEO]
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sharkweek · 2018-10 · Reference
This reminds me of that facial recognition shopping scene in Minority Report [VIDEO] Of course I thought this movie looked 100 years in the future, not 15
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Sources

Video by dscmailtest, played through YouTube.

HN Library · Source license

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