Partnership Marketing Strategy for SaaS Businesses (Go-To-Market Case Study)
From the video description
Channext 3X’d their MRR in the past year inside the GTM program. There are two ways to acquire customers for your SaaS business - direct or partnerships and channels. The cool part about partnership marketing strategy for SaaS businesses is that you don’t necessarily have to build a huge marketing and sales team but it can be hard to find and convince the other companies to trust you with their customers. In this Go-To-Market case study, we have Rick of Channext to dig into exactly when and how to use direct, and when and how to leverage partnerships so that you can accelerate the growth of your SaaS business.
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Sources
Video by TK Kader, played through YouTube.
- Indie Picks
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