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SaaS Go-To-Market Strategy Case Study: Trellis

TK Kader · 4.9K views · 2021-12-05 · 40:23

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How Trellis 5X their MRR in the past 12 months. Normally, I’ll bring you an episode on core principles on building and scaling a Go-To-Market Strategy for your SaaS business. I talk about things like your Ideal Customer Profile, your manifesto, your broadway show but I thought I'd do something different. I thought I'd do a SaaS Go-To-Market Strategy Case Study and talk to a founder who applied all those things and what happened to their business. In this episode, I got on a Zoom call with Fahim Sheikh the CEO of Trellis and dug into all the exciting things happening in their business and most importantly their Go-To-Market strategy.

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Video by TK Kader, played through YouTube.

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