How We Built a $1.5M ARR SaaS With 3 People and $0 in Ad Spend
From the video description
Marie Martens, co-founder of Tally, shares how she and her partner Filip Minev bootstrapped a freemium form builder from zero to $1.5M ARR with a team of just three people and no paid advertising. In this MicroConf Europe 2024 talk, Marie walks through the full journey: from a failed travel tech startup and a pandemic pivot, to building a product-led growth engine powered by a generous free plan, community-driven word of mouth, and radically simple product design.
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Video by MicroConf, played through YouTube.
- Indie Picks
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