Bootstrapping to $2M Without the Chaos: Lessons on Momentum and Focus
From the video description
How do you actually build momentum in a bootstrapped SaaS? James Mooring shares the real journey of growing Astalty from zero to $2.5M ARR with just 10 people. No VC, no hockey stick growth, just relentless execution. In this MicroConf Europe 2025 talk, James breaks down the exact strategies that worked after four years of building a specialized CRM for Australia's NDIS market. From meeting his co-founder on Airtasker to shipping 24 deployments per day, he covers what actually matters when you're trying to gain traction in a niche.
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Video by MicroConf, played through YouTube.
- Indie Picks
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