Customer-Led Growth: The SaaS Moat That Beats Better Marketing
From the video description
Customer-led growth is the only durable moat in a saturated SaaS market. Not better features, not bigger ad budgets. In this MicroConf US 2026 talk, Gia Laudi (co-author of Forget The Funnel @forgetthefunnel ) breaks down why most SaaS positioning, messaging, and go-to-market strategy fails: founders know who their customers are, but not why they buy.
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Sources
Video by MicroConf, played through YouTube.
- Indie Picks
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