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Macworld 1997: The return of Steve Jobs

JC · 585.4K views · 2011-10-19 · 38:32

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Overview

Recording of Steve Jobs's 1997 Macworld Boston keynote, in which he reviews Apple's status and announces the partnership with Microsoft, including a $150 million investment and a five-year Office commitment. The audience reaction is part of the draw.

On Hacker News

HN shares it for a firsthand view of Apple's near-bankruptcy moment and the crowd's booing of the Microsoft deal.

Recommended by 2 HN people across 2 months · HN mentions 2016–2026

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What people said

Lammy · 2022-08 · Recommendation

> Apple will publicly announce that […] it will make Internet Explorer the default Worth watching for the crowd reaction: [VIDEO]

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m_mueller · 2016-12 · Recommendation

Basically, you get a corporate drama, a human drama and a tech drama all wrapped up in one series of presentations: Jobs' return (as a consultant) 1997, promoting technologies from NeXT. Watch basically everyone asleep at the wheel except Jobs, the man with a plan. [LINK] WWDC Q&A - 'the art of saying no' [LINK] Jobs' hostile takeover in July by doing a (probably illegal?) stock dump [LINK] Announcing a Deal with Microsoft as de facto CEO in August, booed by the crowd [VIDEO] Internal meeting in September 1997 [LINK] iMac introduction 1998 - Apple is back [LINK] Macworld 1998 - Apple is essentially saved as a company [LINK] OSX Strategy reveal (if you only have time for one presentation, watch this one) [LINK] 1999 - OSX Server launch [LINK] 2000 - OSX launch [LINK]

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m_mueller · 2016-12 · Recommendation

I copy from a comment of mine from last week. In case you wanna procrastinate on a fascinating story about how Apple transitioned to NextStep's stack without completely annihilating their already weak developer base, here's a few links: You get a corporate drama, a human drama and a tech drama all wrapped up in one series of presentations: Jobs' return (as a consultant) 1997, promoting technologies from NeXT. Watch basically everyone asleep at the wheel except Jobs, the man with a plan. [LINK] WWDC Q&A - 'the art of saying no' [LINK] Jobs' hostile takeover in July by doing a (probably illegal?) stock dump [LINK] Announcing a Deal with Microsoft as de facto CEO in August, booed by the crowd [VIDEO] Internal meeting in September 1997 [LINK] iMac introduction 1998 - Apple is back [LINK] Macworld 1998 - Apple is essentially saved as a company [LINK] OSX Strategy reveal [LINK] 1999 - OSX Server launch [LINK] 2000 - OSX launch [LINK]

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Sources

Video by JC, played through YouTube.

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