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Why Hershey bars taste like vomit (and I love them)

Adam Ragusea · 3.1M views · 2020-08-03 · 13:47

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Overview

Adam Ragusea explores why Hershey's chocolate tastes the way it does to many non-Americans, tracing it to butyric acid and Hershey's history, and why familiarity makes Americans love it. He compares it with British Cadbury.

On Hacker News

HN recommends it as a fascinating explanation of how taste is cultural and why American chocolate tastes distinctive.

Recommended by 3 HN people across 3 months · HN mentions 2021–2023

Topics

Cooking & foodChemistry
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hersheychocolatebutyric acidcadburytasteadam ragusea

What people said

jrussino · 2023-04 · Strong recommendation

Adam Ragusea has an excellent video on this very topic - "Why Hershey bars taste like vomit (and I love them)" : [VIDEO]

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Karunamon · 2021-11 · Strong recommendation

European chocolate tastes dull. Snark aside, it's about what you grew up with. Fascinating video: [VIDEO]

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quietbritishjim · 2022-02 · Recommendation

There's a really good video about that [1]. A quick summary is that the aftertaste is a chemical that's in vomit, so if you're not used to it in chocolate then the chocolate literally tastes of puke. But if you are used to it, from your childhood, then it tastes great. It's also the same chemical that gives parmesan cheese its pungency, so it's not like Americans are alone in liking it in their food. [1] [VIDEO]

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Sources

Video by Adam Ragusea, played through YouTube.

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