How to use an LTV:CAC model to help evaluate Demand Gen budgets - Directive R&D
From the video description
Join Society, a free Slack community for SaaS marketers: Welcome to Directive R&D! In this series, we'll be sharing what's working & what isn't for our own marketing, as well as insights from experiments we've run across 100+ SaaS companies over the years. In today's lab, we'll be sharing a method we use to evaluate marketing channel performance & forecast expected results using LTV:CAC modeling.
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Video by Directive, played through YouTube.
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