How To Calculate Your Startup’s Total Addressable Market (TAM) The Right Way | Dose 002
From the video description
Founders often get TAM totally wrong. It's easy to calculate using this simple formula. Steve Barsh, Dreamit Ventures Managing Partner, shares common mistakes founders make when calculating their Total Addressable Market (TAM) and gives you a simple formula you should use to accurately calculate your startup’s TAM. Many founders present their startups’ TAM as the size of the problem they’re solving or the market size of a well-known company in their sector. While these statistics can inform potential investors about the scope of the problem you’re addressing or the scale of potential competitors, it doesn’t help them understand your TAM—the total amount of revenue you can earn if you sell…
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Video by Dreamit, played through YouTube.
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