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Why Everyone Gets TAM Market Sizing WRONG: Total Addressable Market Explained by a VC

Wayne Hu · 15.9K views · 2021-12-08 · 10:03

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How do you estimate or calculate market size or TAM? This is one of the trickiest things to get right in startup pitches and pitch decks. As a VC, I've seen many founders miss one crucial thing when estimating TAM Total Addressable Market bottoms up based on revenue potential. But beyond that, even venture capital investors and ex consultants who specialize in market sizing can get this wrong by 100 or 1000x.

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