How to Engineer Marketing Success – Patrick McKenzie (Patio11) – MicroConf 2012
From the video description
Having a day job doesn't have to be an insurmountable barrier to running a successful software business. Patrick walks you through development and marketing methods to make most effective use of your spare time, allowing you to get your business up and running and begin learning from it. Some of the techniques include making MVPs, low-touch sales processes, and ways to improve your development process so you spend less time firefighting and more time moving forward.
Topics
Sources
Video by Rob Walling, played through YouTube.
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