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Paint By Numbers: From Productized Service to SaaS – Patrick McKenzie – MicroConf Starter 2017

Rob Walling · 11.1K views · 2019-12-13 · 47:12

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From the video description

Patrick McKenzie (Patio11) has run two SaaS companies, a consulting company, and a productized service, in all the wrong ways. He walks you through the right way to structure your productized service offering to quickly develop a customer base, achieve escape velocity from your day job or consulting, and pivot towards building a SaaS out of it. Learn from the mistakes of other entrepreneurs so that you can spend your mistake budget on better, more innovative mistakes.

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Video by Rob Walling, played through YouTube.

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Data and selection notes

Indie Picks uses video metadata for classification. The description above is an uploader excerpt, not an independent review.

Indie Picks: Independently collected SaaS and AI product videos, organized by a founder handbook. Topics and relevance are metadata-indexed; full-video editorial review has not been completed. Descriptions are uploader excerpts where available.

Views, duration and playback status refresh separately from the published catalog. When an update fails, existing data remains visible.

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  • SaaS & AI candidates: Matches the configured criteria
  • Editor-approved picks: Editorial review is required

Rule matches identify candidates. They do not guarantee video quality or financial results.

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