Why CAC Payback Period Beats LTV/CAC. And How Datadog Uses It to Make Real Decisions.
From the video description
LTV/CAC might be the most abused metric in SaaS. AJ Ljubich explains why Datadog prioritizes CAC payback instead, how finance teams should evaluate growth investments, and why the best FP&A partners focus on helping operators make better decisions rather than winning metric debates.
Topics
Sources
Video by Run the Numbers with CJ Gustafson, played through YouTube.
- Indie Picks
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