Ipod Ad

nikzarea · 2.5M views · 2006-02-12 · 0:31

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Overview

A 2006 iPod commercial set to Daft Punk's Technologic, with dancing silhouettes and bright white headphones.

On Hacker News

Cited as an example of Apple selling feelings and status rather than specs.

Discussed on HN; no positive recommendation is recorded in this export · HN mentions 2019–2023

Topics

Arts & entertainment (other)Tech company stories & documentaries

What people said

danparsonson · 2023-04 · Reference
Sure, but Apple usually don't market based on features and their feature set on paper is often less impressive than competing products. Remember the iPod ads? [VIDEO] What does that advert say? We have the best sound quality? We have the most storage? We have the best value for money? None of those things - it says you should buy this because it will make you look cool. I didn't say every single person who buys an iPhone is just trying to look cool. But that is first and foremost how they sell their products.
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anonu · 2022-07 · Reference
Do you remember the early apple iPod TV commercials? [VIDEO] The ones with the silhouettes of people dancing and the white cord on prominent display? There's not a single mention of what an ipod is or how much space it has or how you connect it to songs. These ads were about feelings... Not tech specs. That's what sells in the end. Were these ads a lie?
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city41 · 2019-03 · Reference
Apple has been doing that with headphones ever since the iPod came out. iPod commercials featured black silhouetted people with the bright white headphone and cord contrasted on top[0]. Like AirPods today, it used to be a status symbol to have white headphones as that basically meant they came from Apple. [0] - [VIDEO]
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Sources

Video by nikzarea, played through YouTube.

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