Advanced Positioning in the Age of AI: April Dunford at #mtpcon London 2026
From the video description
April Dunford, author of Obviously Awesome and repeat VP of Marketing turned positioning consultant, took to the #mtpcon stage to discuss whether AI is changing the fundamentals of positioning. Her short answer…no. Her longer answer…it creates roughly a hundred new ways to get it wrong. Watch the video in full, or read on for the key points.
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Sources
Video by Mind the Product, played through YouTube.
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