How to Execute a Successful Pivot To Grow: Creating a New Product Category | Ev Kontsevoy, Teleport
From the video description
From the SaaStock USA 2024 Scale Stage, Mary D'Onofrio of Bessemer Venture Partners is joined by Ev Kontsevoy, CEO of Teleport, as he shares how to execute a successful pivot: creating a new product category. A start-up builds a product which is not an easy sell, but good enough to grow 2x year over year to about $3M ARR. Teleport let go of all of that revenue, took the 10% of the product that customers loved the most and repackaged it as a new offering, quickly rebuilding the ARR, accelerating growth, going from series-A to B and C in funding rounds and creating a new product category in the process.
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Video by SaaStock, played through YouTube.
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