Inside Workato’s AI-first pivot: Lessons for SaaS and enterprise founders
From the video description
In this fireside from SaaStock Europe, Ryan Floyd (Founding Managing Director, Storm Ventures) interviews Markus Zirn (Former CSO, Workato) about how Workato pivoted from pre-GPT integration platform to AI-first, agentic automation for enterprise customers, without breaking the successful $200M business. They dig into the trade-offs behind going all-in on AI, what it takes to win enterprise customers, and how to build a developer motion.
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Video by SaaStock, played through YouTube.
- Indie Picks
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