ProductTank Auckland - Who Are We Building For? Product and Sales on ICP and UVP
From the video description
Sales says Product isn't building what customers need. Product says Sales is promising features that don't exist. Both may be right, and both may be missing the real problem: they're trying to understand the customer separately. In this session, Ren will draw on 30 years in tech sales to show why your Ideal Customer Profile (ICP) and Unique Value Proposition (UVP) work best when Product and Sales develop them together. Strategy should start with the market opportunity and the client, not with product ideation or features.
Topics
Sources
Video by Mind the Product, played through YouTube.
- Indie Picks
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- SaaS & AI candidates: Topic keywords do not match
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