How To Research Ideal Customer Profile(ICP): Target Audience, Potential Customer, ICP, Persona
From the video description
Before you select the persona and the ideal customer profile, take time to understand the broader audience. This knowledge will help you select the optimal customer segment to target and even select personas whose attitudes, values, and beliefs align with your organization. Here are the steps to build a more comprehensive view of your customers. 1) Understand the larger target audience that might have the pain that you are solving. For example, your target audience can be all VPs of Sales regardless of the size of organization or industry. The fact that people experience the same pains doesn't mean that they have identical context.
Topics
Sources
Video by Myk Pono, played through YouTube.
- Indie Picks
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