TAM SAM SOM: From Market Size to Forecast
From the video description
Your SOM — Serviceable Obtainable Market — is the number that should drive your financial forecast, not your TAM. Here's how to calculate all three, and how to turn your SOM into a revenue projection you can actually stand behind. • TAM (Total Addressable Market) is the universe of all possible customers — too broad to plan around • SAM (Serviceable Addressable Market) narrows it to customers your business model can realistically reach
Topics
Sources
Video by LivePlan, played through YouTube.
- Indie Picks
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