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Steve Jobs - Apple Is Software

Mike Cane · 11.3K views · 2011-03-09 · 0:57

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Overview

A one-minute clip from the All Things D conference in which Steve Jobs says Apple is fundamentally a software company, with iPod, Mac and iPhone all being software. He says the hardware is where the money is but the value is in the software.

On Hacker News

Quoted whenever someone needs Jobs's own words that Apple sees itself as a software company.

Discussed on HN; no positive recommendation is recorded in this export · HN mentions 2016–2025

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What people said

ViktorRay · 2025-10 · Reference

Steve Jobs himself said that Apple sees itself as a software company [VIDEO] The above link is a video where he mentions that. It is true that Apple’s major software products like iOS and MacOS are only available on Apple’s own hardware. But the Steve Jobs justification for this (which he said in a different interview I can’t find right now so I will paraphrase) is that he felt Apple made the best hardware and software in the world so he wanted Apple’s customers to experience the best software on the best hardware possible which he felt only Apple could provide. (I wish I could find the exact quote.) Anyway according to Steve Jobs Apple is a software first company.

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alt227 · 2025-10 · Reference

You know you might just have a point if you werent completely making that all up. Steve Jobs consistently made the point that Apples hardware is the same as everyone elses, what makes them different is they make the best software which enables the best user experience. Here see this quote from Steve Jobs which shows that his attitude is the complete opposite of what you wrote. [VIDEO]

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alt227 · 2025-10 · Reference

> The hardware doesn't exist merely to run the software Watch this and maybe you might change your mind: [VIDEO]

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Sources

Video by Mike Cane, played through YouTube.

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