The Mom Test: 3 Rules for Customer Interviews
From the video description
How to run customer interviews that tell you the truth: the 3 rules from The Mom Test, explained simply for first-time founders validating a startup idea. Stop asking "would you buy this?" — here are the questions to ask instead, and what to write down after every conversation. What's covered: why a polite "yes" about the future misleads founders, the three rules from Rob Fitzpatrick's book The Mom Test (talk about their life, not your idea; ask about specifics in the past, not opinions about the future; talk less and listen more), the three kinds of misleading answers the book names (compliments, fluff and ideas), a ready-to-use list of questions, and the slip almost everyone makes:…
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Sources
Video by Execution with Shaaz, played through YouTube.
- Indie Picks
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