Creating a Go-To-Market Channel Strategy
From the video description
Perfect your Go-To-Market Channel Plan for your SaaS business. There are inherently 2 types of channel strategies in SaaS. Direct or Indirect. In the early stages, 99% of SaaS businesses focus on a direct channel strategy. As you start to scale, you can use indirect channels to speed up your growth. In this episode, I'm going to walk you through the 3 principles you need to know when crafting your SaaS Go-To-Market channel strategy and understand how to leverage indirect channels.
Topics
Sources
Video by TK Kader, played through YouTube.
- Indie Picks
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