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The GTM Efficiency Pyramid Framework

Union Square Consulting · 229 views · 2026-03-13 · 7:46

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Most CROs want to implement AI, optimize their funnel, and build advanced analytics. But what happens when the foundation underneath all of that isn’t solid? After working with over a thousand CROs and executive revenue leaders, Eddie Reynolds saw the same pattern again and again. Companies try to fix everything at once. Outbound isn’t working, pipeline data is unreliable, retention is slipping, forecasting is inaccurate, and leadership suddenly wants to deploy AI across the entire go-to-market engine.

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