Old Spice | The Man Your Man Could Smell Like

Old Spice · 63.5M views · 2010-02-05 · 0:33

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Overview

The 2010 Old Spice commercial featuring Isaiah Mustafa, shot as a continuous sequence with scene changes and practical effects. It became a famous viral ad.

On Hacker News

Used as an example of a viral ad that worked through humor and clever in-camera production.

Recommended by 1 HN people across 1 months · HN mentions 2010–2025

Topics

Arts & entertainment (other)Product, marketing & sales

What people said

thih9 · 2025-03 · Recommendation
Honorable mention goes to the Old Spice 2010 ad, where a lot was done in camera too, including the horse. The Man Your Man Could Smell Like: [VIDEO] Pitch presentation: [LINK] Behind the scenes interview: [LINK] It was a big success and a series of similar clips followed; this one has an actual “behind the scenes” video: Scent vacation: [LINK] Behind the scenes: [LINK]
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1p1e1 · 2011-12 · Joke / meme
Ah, apologies if you find the title sexism. It's just a reference to OldSpice's commercial: [VIDEO] The first part of the article was meant as a joke if that's not clear.
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sudont · 2010-12 · Reference
It's in reference to a commercial that was particularly well done, especially in scene changes without jump cuts: [VIDEO] What's really amazing is the once-in-a-blue moon of (admittedly, excellent) satire reaching the top of the post rankings.
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Sources

Video by Old Spice, played through YouTube.

HN Library · Source license

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