The Big Assumption You’re Overlooking in Your CAC | SaaS Metrics School | CAC
From the video description
Welcome to another edition of SaaS Metrics School with Ben Murray, The SaaS CFO! Today, we’re diving into a critical assumption that many SaaS operators and finance teams overlook when calculating Customer Acquisition Cost (CAC)—and it can have major implications on your SaaS business. Before we dive into today’s topic, let’s meet in person! I’ll be attending Nathan Latka’s SaaS Open in New York City in early September, followed by SaaStr in San Francisco, where I’ll also be speaking at the first-ever SaaStr CFO Summit. These are incredible events for SaaS operators, founders, and CFOs. Hope to see you there!
Topics
Sources
Video by The SaaS CFO, played through YouTube.
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