17:06Market research and buyer mappingTutorial
Total Addressable Market (Step-by-Step Guide to Market Sizing)
TK Kader
17:06Market research and buyer mappingTutorial
TK Kader
5:41Problem hypotheses and idea validationTalk
Greg Isenberg
44:05Problem hypotheses and idea validationTalk
Rob Walling
8:11
40:56Counterevidence, bias and failure analysis
Rob Walling
9:57Outreach and interview recruitmentTutorial
TK Kader
9:20
5:54
9:23Customer interviews and discovery
Hookmybook Summaries
18:02Ideal customers and market segments
TK Kader
7:43Product-market fit and repeat usageTutorial
Kalungi - B2B SaaS marketing and go-to-markets
15:54Go-to-market, sales and growth engines
TK Kader
10:50Founder interviews and SaaS case studies
TK Kader
Before building, identify the problem, the buyer and the evidence that someone wants a solution. These videos cover customer interviews, market research, prototypes and competing products. Use the narrower topics to focus on the assumption you need to test, whether that is demand, customer access or a proposed solution.
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