Professional Services in SaaS PLG (Product Led Growth)
From the video description
Selling Professional Services to bump our Revenue Professional services are an interesting way to boost PLG's revenue. It might sound counterintuitive because the concept of PLG is to deliver a self-serve experience. So why would we sell Professional services? When we launched, we were really selling our mid-market SOC 2 compliance automation product to startups and SMB. We rejiggered our product with a self-serve onboarding experience, but our positioning, messaging, and pricing remained very complex for our customers to understand.
Topics
Sources
Video by Gary-Yau Chan, played through YouTube.
- Indie Picks
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