Think Different

英倫米高 Michael in England · 2.6M views · 2006-01-19 · 1:00

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Overview

Apple's classic 'Think Different' commercial, a one-minute spot celebrating creative misfits and innovators. This upload is from 2006.

On Hacker News

Shared as an emotionally powerful example of great advertising, especially after Steve Jobs died.

Recommended by 3 HN people across 3 months · HN mentions 2007–2012

Topics

Tech company stories & documentaries Product, marketing & sales

What people said

revscat · 2011-10 · Strong recommendation
This is a link to the "Think Different" commercial from Apple. I must admit that after watching it just now I teared up a bit. [VIDEO] What a life.
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wallflower · 2011-02 · Strong recommendation
> Ken Segall did the brilliant “Here’s to the Crazy Ones” spot for the ’96 Super Bowl, which remains one of my favorite spots. It reassured the faithful that good things were coming. [VIDEO] My eyeballs just sweated.
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alid · 2012-10 · Recommendation
What a great opportunity! If you can show a video, the Apple 'Think Different' ad would make an inspired intro: [VIDEO] A fun activity could be to get them into groups, and get them to look at a certain product or issue through an 'Entrepreneurial Lens' - How can we make this better? How could we reach customers? You could have them fill out a lean canvas with their ideas :)
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Sources

Video by 英倫米高 Michael in England, played through YouTube.

HN Library · Source license

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