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Brand Positioning w/ Karrie Sanderson & Leila Kashani Manshoory

Demand Curve · 286 views · 2022-10-13 · 53:12

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The Brand Positioning Session from @demandcurve's annual Growth Summit. We spoke to Karrie Sanderson and Leila Kashani Manshoory. You'll learn how to position your brand to increase conversions and affinity. Karrie Sanderson is Chief Marketing Officer at @Typeform, leading all core marketing functions including brand strategy, advertising, demand generation, product marketing, viral, SEO, and the Typeform website. Karrie also oversees the internal creative studio as well as Typeform’s PR, internal communications, DEI, and Social Impact efforts.

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Video by Demand Curve, played through YouTube.

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