Go-To-Market Strategy: 2X'd ARR, Broke Through $1M+ ARR (ProFundCom)
From the video description
ProFundCom is in the hyper competitive Marketing Automation space. But because they doubled down on a specific ICP (Financial Services), they’ve been able to thrive. Today, I’m doing an episode with Paul Das, Founder & CEO at ProFundCom. Since Paul joined the SaaS Go-To-Market Program, he kickstarted growth and broke $1M+ ARR. On top of that, this was after migrating away from a legacy on-prem solution that they had in the past. Paul is an incredible and inspiring Founder. And I know you’ll get a ton of value from his principles shared and his journey and help you accelerate the growth of your SaaS business.
Topics
Sources
Video by TK Kader, played through YouTube.
- Indie Picks
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