B2B SaaS Sales: How One Daily Habit Took MRR From $230 to $10K
From the video description
B2B SaaS sales is a math problem before it's a skill problem. John Ndege spent a year on Pocket Risk running 46 sales demos for $230 in MRR, then changed *one* thing about his sales process to grow it to $10K. At MicroConf US 2023 in Denver, John Ndege traced the businesses he built and lost before working out how to engineer a repeatable sales machine: a citizen journalism site that got its own TechCrunch obituary, a job board in a declining market, a crypto marketing agency that did seven figures in year one and then met the Bitcoin crash, and Pocket Risk, the B2B SaaS company that reached 137 customers and roughly $10K MRR after he committed to speaking with one customer every single…
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Video by MicroConf, played through YouTube.
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