SaaS Pricing Strategy: 5 Stupid Mistakes Killing Your Revenue (And How To Fix Them)
From the video description
Most SaaS founders frame their value too low, segment customers too simply, and end up leaving serious ARR on the table. In this MicroConf US 2025 talk, SaaS pricing expert Marcos Rivera breaks down the 5 stupid mistakes killing your pricing power, and the framework to fix them. Marcos Rivera is the founder and CEO of Pricing I/O, former Head of Pricing at Vista Equity Partners, and author of "Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS." He's helped price over 500 B2B SaaS products and now teaches founders how to shift pricing from guesswork to framework.
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Video by MicroConf, played through YouTube.
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