What is GTM engineering? Inside Clay’s GTM strategy
From the video description
Will Brightling, GM SaaStock USA, and Everett Berry, Head of GTM Engineering at Clay, discuss what modern go-to-market actually looks like in the AI era and why creativity, experimentation, and automation matter more than ever. Everett explains what GTM engineering means in practice, how Clay uses AI to automate prospecting, messaging, and CRM workflows, and how Clay stays ahead when most GTM tactics have a shelf life.
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Sources
Video by SaaStock, played through YouTube.
- Indie Picks
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