Lessons Learned from a Year of Product Demos at Drip – Anna Jacobsen – MicroConf 2016
From the video description
Live product demos change the game for your prospects: They not only see how your tool will solve their specific problem, but they build rapport with you, get their questions answered in real time, and learn how to better use your product. It's a long game strategy that boosts not just trial to paid conversions, but customer success metrics, too. Anna will show you lessons she learned conducting hundreds of product demos at Drip, including how to prequalify leads, why never to use a script, and how to boost attendance using automation.
Topics
Sources
Video by Rob Walling, played through YouTube.
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