Customer Retention & Cohort Analysis | How VCs Calculate Customer Retention
From the video description
We learn the REAL way to calculate customer retention in the startup ecosystem - cohort analysis. We cover everything from user retention to net dollar retention to customer lifetime value. Downloadable template included. In this video, we learn about analyzing customer retention using cohort analysis tables. The advantage of this method is that it works for all business models (subscription & non-subscription) to give a very exact view into the recurring purchase behavior of customers.
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Video by Eric Andrews, played through YouTube.
- Indie Picks
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