First Steps to Analyze Activation, Retention, and Feature Discovery in Amplitude

From the video description

Activation, retention, and feature discovery cover almost the whole product cycle, so where do you even start? This session breaks the big question into a clear first move for each. For activation and discovery, we use active percentage: the share of all users who have discovered and used a given feature, where a rising chart is the goal. For retention, we look at how often people return and the difference between return-on and return-on-or-after, plus custom intervals. For feature discovery, we dig into the engagement matrix, a magic quadrant of adoption and frequency that quickly shows which features are used intensively and by whom, and you can slice it by cohort to compare new users…