How to Track Recency and Frequency for Cohorts | Amplitude
From the video description
📊 Struggling to build accurate RFM (Recency, Frequency, Monetary) segmentation in Amplitude? This video explains how to create unique event-based cohorts for retention analysis and marketing automation. Learn how to track unique visits per user instead of counting multiple visits in a single day, ensuring accurate segmentation for your customer engagement strategy. We walk through instrumenting user properties to count sessions properly, allowing for better recency and frequency analysis. Plus, see how to pass cohort data to MailChimp for targeted outreach and retention campaigns. If you're working on customer lifecycle segmentation, this guide will help you refine your analytics approach…
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Video by Amplitude, played through YouTube.
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