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Amplitude Agents and Retention Analysis

Amplitude · 40 views · 2026-09-16 · 3:42

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See how Amplitude Agents turn a retention question into a tested hypothesis, an in-product guide, and a live experiment. A product manager at a B2B file sharing platform knows users aren't coming back after their first week, so instead of building charts from scratch, she asks Amplitude to build the retention analysis for her. This walkthrough covers switching to cumulative retention, finding the activation lever that moves the needle, building a guide with Guides and Surveys, and designing an experiment to test it.

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Video by Amplitude, played through YouTube.

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